How much does fashion copywriting cost in 2025?
Refining a fashion brand's tone of voice doesn't have to be a complex process. Follow these practical steps to elevate your communications with ease.
TL;DR — The price of fashion copywriting in 2025 can vary widely depending on the writer's experience, the tasks required and the time frame in which they are needed. This blog will highlight the many different ways you can work with a freelance fashion copywriter and the associated fees, as well as examine the price of hiring an in-house copywriter compared to more cost-effective options like one-off copywriting workshops for your team.
Investing in copywriting is essential for any fashion brand that's serious about building brand awareness, improving conversion rates and increasing sales. But how much should you budget for a copywriter?
FASHION COPYWRITER RATES
According to ProCopywriters, the average day rate for a copywriter is £440. Fashion copywriters' day rates will vary from this figure depending on the skill level of the writer, as well as how many years of industry experience they have and the kinds of projects they have worked on. Copywriters who have led campaigns, collaborated with designer brands or collaborated with brands on long-spanning projects are likely to charge the most, but in general, fashion copywriters charge for the value they add, not the volume of work they produce. Product descriptions might only be three or four sentences long, for example, but they can convert thousands of dollars in sales, so when looking to hire a fashion copywriter, consider the potential return on investment and factor that into your budget.
HIRING A FREELANCER FASHION COPYWRITER
There are many different ways to hire a freelance fashion writer, but the most popular are per day or hour. Avoid anyone who charges per word. Copywriting is not about the quantity of words, but the impact and writers who charge per word are more likely to pack copy with filler words and meaningless sentences to boost their overall fee. Often, the most simplistic copy is the most effective. Think Nike's Just Do It. Three short words written, millions of dollars made.
If you need to work with a fashion copywriter for a longer period than just a few days, perhaps to launch a new collection, consider a project-based fee. You can outline the objectives and deliverables to be completed within a set timeframe, and they should provide you with suitable copy within an agreed-upon deadline. Fees should include at least one round of amends so you make sure all copy is satisfactory.
When you need assistance over several months, perhaps to take care of your in-house copywriter's maternity leave or to act as holiday cover, work with a fashion copywriter on retainer. Working together for an agreed-upon monthly fee, your fashion copywriter will set aside time every month exclusively to work on your brand, giving you access to their expertise on an ongoing basis and allowing them to build a rapport with your team and really make a difference to your communications.
WHAT CAN A COPYWRITER CREATE IN A DAY?
If you decide to work with a fashion copywriter on a day rate, you may be wondering just how many tasks they will be able to complete in just 8 hours. This will vary depending on your copywriter's expertise and experience, but in general, tasks that could be completed in a day booking include:
Three pages of basic web copy
Up to 20 product descriptions
Up to 20 social captions
A 1000-word SEO blog or catwalk trend report (if they also specialise in content)
HIRING AN IN-HOUSE FASHION COPYWRITER
Data from Indeed revealed the average starting salary for an in-house fashion copywriter to be £34,823, rising to £60,000 for senior writers with over 10 years of experience who can effectively manage teams of juniors. If you're looking to build out your in-house marketing department, consider an experienced fashion writer who can take on copy (web, social, product descriptions, SMS and email) as well as content (SEO blogs, articles, whitepapers). This will maximise your investment in a hire.
MORE AFFORDABLE COPYWRITING SOLUTIONS
If you're not at the stage of business where you can afford to invest in fashion copywriting services for your brand, there are other options you can consider. Rather than hiring someone to create copy for you regularly, perhaps invest in a fashion copywriting workshop for your marketing team. An expert copywriter can come into your business and lead your team in a day of learning, helping them to understand how they can improve brand communications and give them actionable advice.
For those bootstrapping their fashion business, there is the option of creating copy yourself. This will require a lot of reading and learning, and of course, the results will not be as effective as if you worked with a professional. If this is the only option for you right now, consider enrolling in a copywriting course or booking a one-off call with a fashion copywriting expert to pick their brains and get any tips or tricks that might help you with crafting content for your fashion brand.
THE COST OF TONE OF VOICE CREATION
Working with a fashion copywriter to create a tone of voice for a soon-to-be-launched brand will be one of the biggest marketing investments you will ever make. As this work is largely strategy-based and will help to define your overall brand, you can expect this work to take several weeks, if not months. The fee for a tone of voice creation typically starts from around £3000, with fashion copywriters charging more for the creation of web copy in the new tone and other extras, including training sessions to help in-house staff members and junior writers get to grips with new editorial guidelines.
HOW TO HIRE A FASHION COPYWRITER
You can work with recruiters like Major Players, Creative Recruitment and Truffle Talent to source fashion copywriters for your projects, but be aware that they will charge 10 to 30% of the contractor's hourly or daily rate as their fee. This means it's often more cost-effective to work with a fashion copywriter directly. Experienced writers will have their own website with a link to their portfolio of most recent work, as well as case studies and testimonials from previous clients. They are usually readily available and can be flexible on deadlines and budgets, provided you are respectful and can communicate in good time.
If you're looking to enquire about fashion copywriting services, you can reach out to me directly here.
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