my copywriting services
tone of voice creation
give your fashion brand the voice it needs to stand out against competitors.
perfect if you’re pre-launch or looking to rebrand.
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we’ll begin with a 90 min discovery call to get super clear on your target customer and the identity you want to create for your brand.
i’ll then combine market research and my industry experience to create your unique fashion brand tone of voice and brand bible.
throughout the project i'll be your personal tone of voice consultant.
for up to 30 days after the project has ended you can email me with any questions you have about implementing the new tone.
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a bespoke 2500 word brand bible setting out your new tone of voice and editorial rules. this style guide will also include fashion copywriting examples of each content type your brand uses, like product descriptions, emails etc. you can use these to easily recreate your new tone going forward.
copy for your core web pages, so you can showcase your new tone straight away.
copy for product descriptions so you can start using your new content style to convert sales ASAP.
copy for your email welcome sequence and order placed sequence.
case study: dirty manners
other brands that have invested in this service:
custom copywriting
bring me on board to write for your next collection launch or ad campaign.
for brands that need a fashion e-commerce expert.
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you tell me what your goals are, I’ll write the copy that will get you there. use me to boost your brand’s next big launch or to help bump that website to the first page of google.
if you are interested in working with me on either a one-off project or retainer basis, hit the ‘get in touch’ button above.
if I think I'm the right fashion copywriter for you, I’ll be in touch within 48 hours to arrange a call. -
we’ll chat specifics on the call, but depending on your budget and my diary, the sky’s the limit.
maybe you want me to create the OOH copy for your entire summer campaign or perhaps it's just some gen-z focused email marketing that you are after.
either way, get in touch and i'll get it done.
case study: string ting
other brands that have invested in this service:
copywriting workshops
teach your in-house team the importance of copywriting and tone of voice.
ideal if you want to invest in your employees.
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do you have a talented marketing team that suffers from a copywriting weak spot? or maybe a junior team member needs help implementing your brand tone, but you don’t have time to go through it with them?
i can support with workshops that focus on best practice for writing e-commerce, social and email copy - with conversion in mind.
each workshop I lead is fun, engaging and interactive (no-one pays attention to boring powerpoints anyway).
you bring the problems, my workshop brings the solutions!
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a 90 minute workshop bespoke to your brands needs.
i’ll also audit some of your team’s previous copy (social, email and ecom) to help them understand where improvements could be made.
we can also look at different writing styles and create some new rules to ensure all team members are staying on tone.
case study: barnardo's retail
other brands that have invested in this service: